[title]Closing the Gap with a Databank[/title]

Many accountants view marketing people as being too wrapped up in their own statistics on market potentials and special campaigns to consider the risks involved and the effects less successful products would have on companies. The marketeer, in turn, sees the accountant as working too much by the book and being overly cautious. Computerization can help to close the gap between the marketing and accountancy departments through the use of multi-user stations that encourage communication between terminals and the database. The communication via terminals can help re-establish contact between a company's departments. The integrated structure of a powerful software package ensures that all data entered are recorded on accounts affected by the transactions. The structure also provides reporting facilities covering each angle and priority for production of a precise report on the company's day-to-day trading. The financial modeling packages that help accountants, marketeers, and project planners analyze possible risk factors are becoming more popular. The use of the same databank has allowed separate departments to work together in decision making.

Full text: Accountancy, Aug 1982
Forex Signals